BA (Internet Communications)
Lead Digital Creative with Newcastle Live
I chose to study Internet Communications at Curtin because I wanted to ‘future proof’ my career. The lecturers and tutors were inspiring and knowledgeable. I wouldn’t have been able to complete my degree without them.
Newcastle Live is a multi-platform online community, which engages with lovers of entertainment, music, and local lifestyle and culture in Newcastle and the Hunter, NSW, Australia. Its content is displayed through diverse suite of social media channels with a reach of 580,000 a month.
I chose to become a part of this company because the challenge of taking an ‘old media’ company into the ‘new media’ landscape was exciting.
My daily routine as part of this start-up is never dull, with responsibility for coordinating the content calendar, the creation and sourcing of unique content for the online community, and management of the social media assets, including Facebook, Instagram and Twitter.
I was the first ‘digital creative’ the company had employed. The theory and references I had learnt and collected during my degree were invaluable when justifying the direction I was advising the company to take. My favourite part of my current role is building community around the media Newcastle Live creates.
At the top of my bucket list is the desire to become bilingual and create digital media for the Japanese market. My goal is to create digital media and online experiences that work; experiences that communicate effectively to attract an audience and retain their attention.